Welcome to the manAGE project website!

"Age is simply a matter of mind and is not something we
should be afraid to face, especially in the workplace."
Sir Alex Ferguson.

Many European countries are faced with a common challenge: firstly, the ageing of their population which is leading to a changing labour market; and secondly, the need to be receptive to retaining older workers until retirement age and beyond if they are able to work longer.
Managers and human resource professionals need to create a strategy to manage an ageing workforce. The improvement of working environments for an age-diverse workforce should be the challenge for management and may require new ways of working. In most European countries there is a need for changes in current age management practices in the workplace and in realising the value of older workers in the labour market.

manAGE - Build Your Corporate Age Management Strategy aims to help human resources management to understand the benefits of employing an age-diverse workforce. For more information about manAGE project see PROJECT